February 25, 2014 at 1:34 am

Livernois businesses get inviting new look

Matt Newman, of M.N.C. & A.N.C. Professional Services, installs a new sign above Jo's Gallery on Livernois in Detroit on Monday. (Photos by David Guralnick / Detroit News)

Livernois Avenue on Monday got a facelift. Hatch Detroit — the yearly contests that helps fund startups — partnered with the Detroit Lions to purchase and install signage for five local businesses along the stretch of Livernois between Seven and Eight Mile. It’s part of the Lions’ Living for the City philanthropic initiative.

Jo’s Gallery, Micah’s Salon, Times Square Menswear, Motown Portrait Photography Studio and Jo’s Gallery Cafe all received new signs designed by the Nordin Brothers, a Detroit-based studio that creates signage and other items for homes and businesses. An awning for Terry’s Enchanted Garden, a floral shop, will be installed this summer.

The new signs are meant to increase business visibility and pedestrian walkability.

The business district, once known as the Avenue of Fashion, has suffered from years of neglect that’s resulted in many empty storefronts. But in recent years, local organizations have partnered with nearby colleges and universities to revive the retail spaces.

Custom clothiers, hair salons, restaurants, bakeries, coffee shops and other businesses have all opened recently.

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Israel Nordin of the Detroit Design Center shows how the sign will look. (David Guralnick / Detroit News)