The independently produced Chevy spot is expected to reach an estimated 110 million viewers during the big game. (YouTube.com)
General Motors Co. has picked an independently produced ad to air during Super Bowl XLVI.
"Chevy Happy Grad," submitted by 26-year-old Long Island resident Zach Borst, beat out submissions from other independent filmmakers from around the world in a contest sponsored by the company.
"We asked filmmakers to depict life's journey and how Chevrolet is there along the way," said GM Chief Marketing Officer Joel Ewanick in a statement Thursday. "When I saw Zach's spot, I had to laugh, because the situation is something many families can relate to — expectation and reality. 'Happy Grad' clearly shows the passion that Chevrolet elicits."
Borst is an aspiring filmmaker who started his own production company, Goat Farm Films, in New York. His spot is expected to reach an estimated 110 million viewers during the big game.
"My dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me," Borst said. "Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn't want a Camaro as a graduation gift?"
General Motors is also releasing an Android app that will allow viewers to play trivia games, interact with each other via Twitter and participate in polls during the broadcast.
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