Detroit pop producer Faygo has teamed up with Tapper's Diamonds and Fine Jewelry to promote its new flavor, Faygo Gold. The ginger ale-flavored soda is described as "zippy" and promoted as being bolder than Faygo Ginger Ale.
To tout the official release of Faygo Gold, the company is hosting a "Pot of Gold" photo contest via Instagram.
Fans are asked to upload a photo of a person or thing that is most valuable to them and use the hashtag #FaygoGold.
The three photos that get the most likes between Friday and 6 p.m. March 29 will win.
First place is a 24K solid gold bar from Tapper's, a $250 value. Second place gets a gold bar valued at $100; third place gets a $50 gold bar.
Faygo fans can sample the new flavor at Tapper's locations from noon to 5 p.m. Saturday and Sunday.
While visiting, enter to win a chance at a 24K solid gold bar valued at $550.