September 10, 2013 at 1:00 am

Let's Talk Food: A great cereal sale at Kroger

Life Cereal is on sale for more than half-off its normal price at Kroger through Sept. 15, 2013. (Maureen Tisdale / The Detroit News)

Is there anything more satisfying than noticing and snagging a great deal? When I was grocery shopping at Kroger Saturday, I caught a name-brand cereal sale — slightly more than half-off the normal price per box. It saved me $17 (so far), and saved my husband many a breakfast of eating the generic cereal he doesn’t love as well.

As I wrote in a previous Let’s Talk Food on favorite produce places, I don’t love to make unnecessary special shopping trips. But this weekend, I wanted to check a different Kroger than the one where I usually shop to see whether they carry some items I love that my local Kroger has stopped carrying.

No luck there, but I’m still glad I stopped and tripped across this sale.

My husband and I each have our pros and cons in how we shop that behoove us saving money. My husband, who usually handles Sam’s and Randazzo’s, will stick to the list 99.9999999999999 percent of the time — which is great, as he doesn’t get sucked in by marketing and saddle us with stuff we don’t need. The downside is, he doesn’t generally notice or take advantage of sales, unless I ask him to check something specific.

Whereas I, in handling Kroger or Meijer, will veer off the list a bit and buy unneeded (but come on, cool) conveniences like pureed food pouches to throw in the baby’s daycare bag when time gets away from me. (As I wrote in a recent Let’s Talk Food on batch-cooking, I usually get it all done in advance — but don’t let me pretend there aren’t times that just doesn’t happen.)

The upside of my focus ranging wider than my husband’s is I keep in mind certain stock-up items to whip by and check even if they’re not technically on my list for the week — things we love and use a lot, like frozen Brussels sprouts and Life Cereal. I know both go on great sales; the usually $1.89 Kroger-brand Brussels sprouts can go 10 for $10, and anything below $3 for Life Cereal is good — and can get very good if you’re willing to stock up and have the cash and space to do so.

The cereal sale I spotted Saturday goes on until Sept. 15, so here are the details if you want to take advantage (I might again with next weekend’s shopping): Certain 9-14 oz General Mills cereals, plus Life and Captain Crunch, are on sale for $2.49 a box (with Kroger card); if you buy five, they go down to $1.49 a box — which makes them cheaper even than the generic version.

Since Life Cereal is normally $3.19 for a 13-oz box, I saved $1.70 per box buying them at the sale price; since I bought 10 boxes, I saved $17 on something with an expiration date of July 2014.


OK, $17 is probably not going to put our son through college. But it’s a nice lunch out with a friend — or you know, 10 or so of those darn convenient little baby food pouches.

Have you spotted any good grocery deals this week? We’d love to hear about it in the comments below the recipe. You need a Facebook account to add comments, but they’re free and easy to sign up for, which is how I managed to have one for years and ignore it except for this sort of thing. I’ll be keeping an eye out the next few days to respond to any great comments or questions you post. You can also follow me on Twitter @reentiz. Join the discussion!