Detroit — Out of the blue Thursday, the Tigers turned purple.
Well, their Twitter avatar did — and that sure opened some eyes.
Not a politically active organization, by any stretch of the imagination, the Tigers took a noticeable stand — joining the nationwide Spirit Day campaign, which rallies against bullying, and in support of lesbian, bisexual, gay and transgender youth.
At its core, it’s a Major League Baseball initiative.
But the Tigers jumped right on board.
The Spirit Day theme will be carried into Game 5 of the American League Championship Series tonight at Comerica Park. There, the message will be promoted on the scoreboard, and in public-address announcements.
“Words, just as much as actions, have consequences,” White Sox manager Robin Ventura told MLB.com. “You are more powerful than you know.”
Added Mets third baseman David Wright, also to MLB.com: “Bullying is widespread. It’s a serious problem that can happen to anyone at any time, at any place.”
This is a big step for the Tigers, even if the campaign’s roots are to the league office.
Back in 2010 and 2011, when the “It Gets Better” project was at its peak amid a rash of gay teen suicides, many major league ballclubs joined in the effort to create awareness by making their own Internet videos, complete with supportive messages from players and coaches. The Tigers, though pressed, opted not to participate.
Spirit Day, like the “It Gets Better” project, also began in 2010.