“Outta my mind on a Saturday moanin’”
So I’m reading (by the way, have you noticed how many people answer a question or try to explain something by starting their sentence with “So ...”? When the heck did that happen?)
(Anyway.) So I’m reading a magazine, turn the page and there it is: Illustration 1. (Outer space) “An age of darkness, having spanned centuries ...”
Illustration 2. (A massive explosion, ala the big bang theory) “... ended with a searing light, which shook the earth ...”
Illustration 3. (A picture of a smoldering iPhone) “... and the great device was rendered unto thee.”
Above the illustrations, the simple, bold headline, “AND THEN STEVE SAID, LET THERE BE AN iPHONE!”
Then my partner and lovely wife, Kim, pointed out a couple of articles, one from Cosmopolitan magazine, about how, thanks to Mr. Jobs, (mostly) we are working all the time: “The new 9 to 5 is actually 24/7.” The article went on to say nine out of 10 of us have cellphones, more than half of them smartphones, and we check them on average every 15 minutes.
And let’s face it, you know that you and I are above average.
A little more perspective.
In 1900, the $1 camera known as the Brownie, was introduced. That first year, according another story Kim gave me, this one from National Geographic, 150,000 people picked up and brought along the affordable, easy to use camera to capture life’s memories as they happened. By 1907, more than a million Brownies had been sold. The Brownie met its demise in 1970. It had been said Kodak wasn’t just selling a camera, it was selling a wholesome way of life.
Remember those “Kodak moments”?
By comparison, Apple’s latest temptation sold 9 million in the first three days. And for more than a dollar each.
Interestingly, and maybe not coincidentally, Steve Jobs said back at the iPhone’s introduction in 2007 that his new phone was much more than a communication tool, but “a way of life.”
So what happens when that “way of life” malfunctions?
Part two next week.
Paul W. Smith is host of “The Paul W. Smith Show” on WJR-AM (760).