Jane Harrington, PPG's manager of automotive color styling shows off the company's color palette in Troy. (Carlos Osorio / Associated Press)
White and black remain the top two color choices among North American automobile consumers, but the popularity of some brightly colored vehicles continues to tick upward, according to an annual study released Tuesday by Troy-based PPG Industries, the leading supplier of automotive paints.
Nearly three-quarters of all new vehicles that PPG supplied during the 2013 model year were neutral colors — either white, black, gray or silver.
Red and blue both rose by 1 percentage point over 2012, while natural/bronze and green remain well behind the pack.
“While white continues to be the most dominant choice in car color, we see growth in the variety of whites being offered to consumers,” said Jane E. Harrington, PPG manager of color styling for automotive coatings, in a statement.
“Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types.”