Sterling Heights — Chevrolet, working to build its image for small car performance, will bring several concept cars to this year’s Specialty Equipment Market Association (SEMA) Show next month in Las Vegas, including three Sonics and a Spark EV concept, General Motors Co. said Friday.
The Spark EV Tech Performance concept builds on the pure electric minicar’s 400 foot-pounds of torque. It has more acceleration thanks to a changed power-delivery algorithm and weight reduction, though range is impacted slightly, said Sandor M. Piszar, director of strategy and planning for GM performance vehicles and motorsports. The exterior features a an illuminated Chevrolet bowtie, while the interior has a concept shifter handle with a flip-up button.
“We think this is going to generate a lot of excitement and it really shows the opportunities available in a non-traditional powertrain when you’re looking for power enhancements,” Piszar said.
“We’re creating history with electric vehicles,” added Jim Campbell, GM’s U.S. vice president of performance vehicles and motorports. “And the Spark electric vehicle, we’re showing the sporty side, the performance side of electric vehicles.”
The Detroit automaker also will show a Ricky Carmichael All-Activity Sonic concept at the trade-only show, which runs Nov. 5-8. The vehicle, inspired by Carmichael, a NASCAR Truck and motorcycle racer, features his No. 4 racing number. The vehicle is finished in satin black and has custom graphics and green accents around parts such as the grille and wheels.
A Sonic RS concept, dressed in a lemon yellow exterior with blue graphics and blue painted accents, includes updates to the engine, suspension and brakes. A Personalization Sonic concept features updates such as body-color door handles and Chevrolet Accessory graphics. Performance concepts of GM’s all-new 2014 Chevrolet Impala and 2014 Malibu also will be shown, as well as a personalized Cruze Diesel concept, which features an updated and more athletic looking front exterior.
Campbell said Chevrolet will look for reaction from the industry and customers on the concepts. It’s possible some of the concept vehicles shown at SEMA will make their way into production, he said.