Chrysler's Mark Trostle, left, and Mopar President and CEO Pietro Gorlier unveil a Mopar-modified Ram Sun Chaser concept vehicle, complete with a custom-designed surfboard rack and a built-in shower hose, for the SEMA show. (Photos by Joe Wilssens / PR Newswire)
Auburn Hills — Chrysler Group LLC says bronze will be the new gold at the Specialty Equipment Market Association show opeing next week in Las Vegas.
“My prediction is that, this year at SEMA, you’re going to see a lot of it,” said Mark Trostle, head of Mopar, SRT and motorsports design at Chrysler, as he showed off some bronze-toned rims on a factory customized Chrysler 300S, one of several SEMA concepts the automaker unveiled Tuesday.
Other concepts include:
■The Jeep Cherokee Trail Carver, a Mopar-modified version of the company’s new crossover that sports big knobby tires, bright orange tow hooks and a topographic map of Auburn Hills emblazoned on the hood and roof.
■The Fiat 500L Adventurer, an off-road version of the new four-door Fiat that uses black graphics in place of body cladding to give the vehicle a beefier, more aggressive look.
■The Ram Sun Chaser, a surf-ready version of the Ram 1500 pickup that captures the glare of a California sunset in copper-toned rims and incorporates a custom-designed surfboard rack — and a built-in shower hose to wash off the sand.
“SEMA is a great way for us to experiment with new concepts as well as show off the vehicles we have,” Trostle said, adding that Chrysler intends to display about 20 vehicles at the show.
“I look at this as dessert.”