New General Motors CEO Mary Barra is all smiles at the 2014 North American Car and Truck of the Year awards at NAIAS in Detroit. (Charles V. Tines / Detroit News)
General Motors Co.’s CEO-elect Mary Barra told reporters Monday that GM will continue its new and refreshed product push in the U.S. this year.
“We’re right in the middle of 32 new products between 2013 and 2014,” Barra told reporters at the North American International Auto Show in Detroit. “My hope is as we continue to get more of these award-winning products out into the marketplace that we will get attention and continue to win customers.”
GM ended 2013 with 17.9 percent market share in the U.S., which was flat from the year before.
Barra, who has been swarmed by journalists during her appearances, said she and the new GM leadership team who take over Wednesday when GM Chairman and CEO Dan Akerson retires, will continue to build strong brands.
“Obviously, we want to continue to operate profitability in every country around the world in which we operate and then maintain that fortress balance sheet because we know this is a cyclical business,” she said. “So we want to make sure we’re strong and investing in the product when the economy’s up and when it’s not.”