General Motors Co.’s largest brand Chevrolet set a record for sales in 2013, with nearly 5 million vehicles sold globally, GM’s incoming President Dan Ammann said Monday.
Last year, GM’s Chevrolet brand sold more than 4.95 million vehicles across the globe. Chevrolet sales in the U.S., the brand’s biggest market, hit nearly 1.95 million, up 5.2 percent from 2012, and Chevy sales in four of the brand’s top five markets grew last year.
Chevy’s second biggest market last year was China, where GM sold 652,077 vehicles, up 4 percent. The third largest market for the bow tie brand was Brazil, where Chevy’s sales of 649,792 rose 1.1 percent from 2012. Chevy also sold 193,072 vehicles in Mexico, up 7.6 percent and 174,649 vehicles in Russia, down 14.8 percent from 2012.
“Of course we launched several new vehicles in 2013 to contribute to that growth,” Ammann said. “But we’re also striving to deliver technology and features in every new vehicle that add value and enhance the overall ownership experience for our customers. And that’s having an impact on every segment we compete in around the world.”
The Chevy brand has been growing in China and Russia and is strong in Latin America, said Alan Batey, who Wednesday will take over as GM’s North America President and retains his global Chevrolet duties.
“So we were really growing in the BRIC (Brazil, Russia, India and China) markets which has really fueled the growth over the last four or five years,” Batey said.