BMW AG introduced three new models Monday at the North American International Auto as the German luxury-auto maker seeks to keep expanding sales.
Munich-based BMW unveiled the 2 Series Coupe and the M3 Sedan and M4 Coupe sports cars. For the 2 Series, the automaker displayed the M235i, which it described as the sportiest version of the model. The 2 Series Coupe goes 0-60 in 4.8 seconds.
The M235i was designated 2 Series because it’s larger than the 1 Series Coupe, BMW said.
The turbocharged 6-cylinder engine generates 430 horsepower in the M3 and M4.
The company also said the new M models will reduce fuel consumption and emissions by 25 percent by using light-weight carbon fiber.
The company had BMW-brand sales in the U.S. of 309,280 last year, a 9.9 percent increase from 2012 and breaking the previous record of 293,795 in 2007. BMW was edged for the U.S. luxury lead by Daimler AG’s Mercedes-Benz, which reported its own record, with 2013 U.S. sales of 312,534, helped by the new CLA, with a starting price of $29,900.
“I never underestimate my competition,” Ian Robertson, a member of BMW’s Board of Management, told reporters following a news conference when asked about the CLA. “I’d rather be looking forward, rather than over my shoulder.”