Hyundai Motor America on Monday unveiled its next-generation Genesis sedan, a vehicle rebuilt from the ground up and loaded with new technology.
The new-look Genesis builds on Hyundai’s “fluidic” design theme introduced on the Sonata midsize car that focuses more on body shape than individual details. The result, Hyundai executives say, is a more upscale and premium look for a car whose U.S. sales fell last year to just over 32,000.
“It’s an expressive design that calls attention to itself without shouting,” said Hyundai North America design chief Christopher Chapman, from the automaker’s display area at the North American International Auto Show.
The 2015 Genesis, which is expected to have a base price under $40,000, is due to hit dealerships this spring and will have an optional sophisticated all-wheel drive system — the first for a Hyundai sedan — which the automaker expects will help to sell the vehicle in more frigid markets. Hyundai will still offer rear-wheel drive.
About half the chassis is made up of high-strength steel and has no carryover parts from the current model. There will be two engine options: a 5-liter V-8 that produces 420 horsepower and 383 pound-feet of torque, and a 3.8-liter V-6 that produces 311 horsepower and 293 pound-feet of torque.
Hyundai made substantial tech upgrades to Genesis, including automatic emergency braking, which uses sensor technology to stop the vehicle if another car or truck is too close. It also will come with a smart trunk function, which will automatically open the trunk if a driver is standing near it — for at least three seconds — with the car’s key fob in their pocket.
The revamp is the first major overhaul for the South Korean-built Genesis, a luxury sedan that first debuted in 2008 and won the North American Car of the Year Award in 2009.