"Infiniti will continue to surprise," said Johan de Nysschen, president of the luxury division of Nissan, as he described the Q50 Eau Rouge concept Tuesday morning at the Detroit auto show.
The Q50 performance sedan, the evolution of the 3.7-liter G-series sedan, was launched last summer and has sold more than 10,000 units in the past two months, according to Michael Bartsch, vice president of Infiniti Americas.
Bartsch said Infiniti sold 125,000 cars in 2013, "substantially driven by the Q50." The Eau Rouge concept is a lowered and bespoilered styling exercise inspired by Infiniti's Formula 1 race car, the RB9.
"The Q50 Eau Rouge is the latest example of how the future of Infiniti is driven by ground-breaking design," said de Nysschen. "Performance is an essential part of who we are," he added at the Eau Rouge's unveiling, also saying he would "absolutely insist" that the concept be put into production.
The Eau Rouge's details include a center rear fog lamp that mimics an F1 car's rear lamp; front and rear carbon fiber air foils to direct air to brakes and aid aerodynamics; interior carbon fiber panels; and a high-grip steering wheel.
Bartsch said the name Eau Rouge is from a high-speed corner on the Spa-Francorchamps Formula 1 racing circuit in Belgium that inspires "red-blooded bravery" in racing drivers.