Honda of Japan scored a double win at the Automobile Advertising of the Year Awards, announced at the Detroit car show.
Honda won in two categories, Broadcast TV and Online Video. The other three categories — Interactive, Experiential Advertising and Print/Outdoor were Hyundai of Korea, Toyota of Japan shared with BMW of Germany, and Fiat, respectively.
The awards were organized by The One Club, a non-profit organization, which recognizes creative excellence in advertising and design.
“Automotive advertising has been elevated to a true art form,” said Bob Shuman, chairman of the NAIAS 2014.
“Content now includes story lines, character development, and many qualities that are found in the production of fine films and TV programs. The delivery of this content is becoming increasingly progressive, embracing social media and other alternative forms of communication. We are very excited to be associated with this award, and congratulate the winners,” Shuman said.