General Motors Co. said Friday that more than one-third of its 4,300 U.S. dealers are now participating or have signed up to use the automaker’s Shop-Click-Drive program that allows customers to search and even buy a vehicle online.
The company rolled out the tool nationally in November following a pilot program that ran for more than a year ago with a small group of dealers. Dealer participation is optional, but Shop-Click-Drive allows car shoppers to search for vehicles, get pricing, choose and apply for financing and get an estimate for a trade in all from a computer or smartphone.
Former GM Chairman and CEO Dan Akerson last fall said he wants GM customers, particularly younger buyers who want to sign and go, to be able to buy cars online. He said GM wouldn’t bypass working with dealers.
In late October, about 100 dealers in eight states were using the tool and GM attributed about 900 sales to Shop-Click-Drive, but just five were entirely online. GM says it has now sold more than 1,800 vehicles using Shop-Click-Drive.