Adam Carolla's Mangria White Peach Pear (Carolla Drinks)
The celebrity booze game just got smoother.
With the recent launch of Sauza 901 tequila, mega pop star Justin Timberlake is the latest famous face to become an entrepreneur in the beer, wine and spirit business.
“My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle,” said Timberlake last month in a press release announcing the collaboration. “That trip inspired me to create 901, and I’m thrilled to partner with Sauza to spread the word about this great tequila.”
The triple-distilled, 100 percent agave tequila is named after the area code in the singer’s hometown of Memphis, Tenn. Look for Sauza 901 in stores later this year at $29.99 a bottle. There are also plans to have a Sauza 901 bar at every show on Timberlake’s 2014 tour, which includes a stop at The Palace of Auburn Hills on July 28.
Timberlake isn’t the first musician to have his own tequila. Classic rocker Sammy Hagar founded the multimillion dollar, widely available Cabo Wabo Tequila brand in the 1990s. In 2011, he expanded his liquor empire and came out with Sammy’s Beach Bar Rum.
Sean “Diddy” Combs is well known for his relationship with ultra smooth vodka company Ciroc. In 2007, the music mogul signed on to be the brand’s ambassador in exchange for profits. Combs essentially saved the vodka, taking it from selling 120,000 cases a year to more than a million in just a few years, according to Forbes. It's widely available, as well.
But not all celebrity-owned booze brands are multimillion-dollar operations. Rock band Hanson (they had a hit with the song “MMMBop” when they were just kids in 1997) has developed its own beer, Mmmhops, through Mustang Brewing, a craft beer company in the band’s home state of Oklahoma. The pale ale-style beer isn’t available nationwide yet (only three states have it), but the band has plans to expand and offer more types of beer in the future.
Adam Carolla is also working to grow his red wine blend, Mangria. When he spoke with the Detroit News last year, the “Loveline” comedian and podcast king said he’d sold 35,000 bottles via his website, carolladrinks.com. Since then he’s also come out with a white wine version of the drink.
“The next stop is distribution, to get it into stores and get the shipping costs down,” Carolla told The Detroit News last year. “It’s been a hurdle to get that shipping down.”
More celebrity booze brands
Drew Barrymore: Actor and producer Drew Barrymore’s Italian Pinot Grigio was the Gold Medal Winner at the 2012 Sunset International Wine Competition. A portion of proceeds benefit charity.
Francis Ford Coppola: The famed director owns Francis Ford Coppola Winery in California, which is open to visitors. His products can be found in most wine stores.
Danny DeVito: Simply called Danny DeVito’s Limoncello, this summertime drink is made from Italian Sorrento lemons. It’s currently in stock at firebox.com.
Iron Maiden: This British metal band partnered with Robinsons Brewery in England to develop the Trooper, a traditional English ale named after the band’s 1983 single. It was distributed to Michigan, but it’s hard to find.
Marilyn Manson: A few years back this shock rocker came out with his own brand of absinthe called Mansinthe. It was being sold on Amazon.com but is currently not available.
Motörhead: Influential punk/metal trio Motörhead sells shiraz and rosé wine on its website, as well as a lager-style beer. Motörhead vodka is on its way. Visit motorhead-drinks-shop.com.
Dave Matthews: Co-founder of California’s Dream Tree Wines (buy them at dreamingtreewines.com). He also owns a vineyard in Virginia.