A Ford F-150 safety ad with Mike Rowe. (Ford Motor Co.)
Ford Motor Co. and former television star Mike Rowe have split ways, the former “Dirty Jobs” host said Wednesday.
Rowe, a pitchman for the Dearborn automaker the past seven years, told conservative talker Glenn Beck on Wednesday that he and the company are “going in different directions” and wished Ford “every possible success that any car company could ever have.”
The deep-voiced, hat-wearing Rowe, 51, starred on Discovery Channel’s “Dirty Jobs” from 2005 to 2012, where he made a name for himself by connecting with viewers through his homey, down-to-earth personality. He has also pitched Lee brand jeans and for Caterpillar Inc.
Rowe has come under fire recently for voicing a commercial for Wal-Mart Stores Inc. that touted the retailer’s plans to move manufacturing jobs back to the U.S.. Some consumers questioned why Rowe would work for Walmart, which itself has come under fire for paying its workers low wages.