June 10, 2014 at 2:09 pm

Five Michigan Fiat dealers among first 86 to sell Alfa Romeos

Fiat Chrysler Automobiles NV has selected 86 initial Fiat and Maserati dealers to sell Alfa Romeo vehicles in the U.S. and Canada.

All but four of those dealers are located in the U.S. and a majority are in California, Texas and Florida, the automaker said Tuesday in a statement.

The first Alfas will debut at dealerships later this year. They include the all-new 2015 Alfa Romeo 4C coupe and limited-edition 4C Launch Edition.

Eventually, 300 dealers in North America will tapped to sell Alfa Romeo vehicles. It was not made known Tuesday when more dealers could begin selling the cars.

In Michigan, there are five dealers that will initially sell Alfas: Golling Fiat in Bloomfield Hills; Fiat of Lakeside in Macomb; Suburban Fiat in Ann Arbor; Fox Fiat in Traverse City; and Zeigler Fiat in Grandville.

Sergio Marchionne, CEO of Chrysler and Fiat, last month at an investors conference detailed a $7 billion, five-year plan to radically remake its Alfa Romeo brand, including more than a half-dozen new vehicles, though most won’t make it to the U.S. for another two years.

Alfa, which has been absent from the U.S. market for nearly 20 years, aims to sell 150,000 vehicles in the U.S. by 2018. It sells nothing here now.

Marchionne told reporters the Alfa Romeo plan had a “safety valve” and emphasized the spending wasn’t all at once.

Michael Golling, whose family owns two Fiat stores — one in Bloomfield Hills which will sell Alfas initially, the other in Birmingham which won’t — told The Detroit News earlier this year that he opened the Fiat franchises partly because of the promise of selling Alfa Romeos.

“That was a part of it, though the opportunity to sell Fiats was a major lure at the time,” he said in February.

“I think we could sell a lot of them,” he said of Alfa.

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