Washington — Republican Senate candidate Terri Lynn Land, seeking to capitalize on voter disgust with Congress, is unveiling a new TV ad that features actors portraying unruly youngsters and compares them to legislators.
The ad compares Congress to 8 and 9 year olds wearing sunglasses and sport coats, tossing money and getting into fights. The ad will air around the state starting today, but the campaign didn’t disclose the size of the ad buy.
Land, a former Michigan secretary of state, is battling Rep. Gary Peters, D-Bloomfield Township, to replace retiring Sen. Carl Levin, D-Detroit.
The ad, titled “Stop fighting. Start listening,” doesn’t mention her opponent. It comes days after House Majority Leader Eric Cantor, R-Va., was ousted by a Michigan native and tea party candidate in the Republican primary.
“As a mom, I know a thing or two about how to put an end to bickering and fighting,” Land says in the ad. “Washington fights too much, spends too much, and does too little — government is not serving the people. As Michigan’s secretary of state, I put Michigan first by bringing people from both sides together; I cut wasteful spending and saved taxpayers millions of dollars. Now I’m ready to go to Washington to put Michigan first once again.”
Land’s ad is the latest that seeks to appeal to female voters. Polls show Peters ahead among female voters and both sides have made appealing to women voters a top priority.
Peters leads Land in a statewide Detroit News/WDIV-TV poll released late last month. The poll showed Peters up 4.3 percentage points over Land, 39.6 percent to 35.3 percent. Outside groups have flooded the television airwaves with ads, mostly for Land. Obama appeared with Peters in April in Ann Arbor to urge a $10.10-an-hour minimum wage.
Peters’ campaign has dismissed Land, saying her “track record of opposing equal pay for women, and supporting a plan that would ban common forms of birth control like the pill and cut access to preventative care like mammograms, Michigan women deserve more than a 30 second gimmick,” Peters spokeswoman Haley Morris said. “For nearly a year, Ms. Land has hid out in her bunker, avoiding the public, and running from reporters asking her about her positions. The last thing Michiganders want is more political games, but this video shows that’s all Land is interested in.”