Ford Motor Co. plans to introduce 25 new vehicles to the Middle East and Africa by 2016 in an aggressive roll out plan for two emerging markets.
The Dearborn automaker said Thursday it will introduce the new vehicles, as well as new technologies like EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts and other driver assist technology.
Among the new products coming to the two regions are a new Focus compact car, which will go on sale in 2015; a new Fusion mid-size car that will go on sale in the Middle East this year and in Africa next year; and the new Mustang, coming in 2015.
Ford said 17 of the 25 new vehicles will be launched in South Africa and Sub-Saharan Africa. They include the Focus, Fusion, Mustang, Ranger XL-Plus truck and Transit cargo van.
“Today, we are accelerating the introduction of our new products in Middle East & Africa, leveraging our One Ford plan — with a full family of vehicles offering the very best quality, fuel efficiency, safety, smart design and value,” Jim Benintende, president, Ford Middle East & Africa, said in a statement. “Middle East & Africa spans Saudi Arabia to South Africa, and from Nigeria to Kenya, so customer tastes are as diverse as our markets. Thanks to our One Ford plan, we can offer vehicles and technology that customers want and value, tailored to the needs of our markets.”
Ford made the announcement at an event in Africa that was attended by 1,000 employees, dealers, suppliers, government officials and media.
In addition to the Focus, Fusion and Mustang, Ford showed an image of a Figo Concept, previewing Ford’s upcoming global small car which will be introduced in Africa.