Berry Gordy Jr. will be among Motown names at the premiere event. (Charles Sykes / AP)
Motown founder Berry Gordy Jr. and Smokey Robinson will be among the VIPs who will attend a special gala premiere performance of “Motown: The Musical” on Oct. 22 at the Fisher Theatre.
The premiere will be a fundraiser benefiting the Motown Historical Museum and promises to be an emotional reunion of the far-flung family. To add to the emotion, many of the young cast members will be visiting Hitsville and meeting the stars they are portraying for the first time.
“Our objective is to make this a homecoming, and hopefully everyone from far and wide will come in,” says Allen Rawls, chief executive officer of the museum.
The Motown Museum is taking reservations now for several layers of sponsorship and ticket packages.
For $250, guests will receive priority seating for the musical, a Motown gift bag and museum tour, as well as a complimentary intermission cocktail. A $500 Hitsville U.S.A. Patron ticket will allow access to the pre-reception and strolling supper, good main floor seats, a gift bag and a Motown Museum tour. For $1,000, the Exclusive Motown VIP Experience will include the pre-reception and strolling supper, premium main floor seats, Motown gift bag and museum tour, and admission to an afterglow where Gordy, the Motown notables and cast members will be.
There will also be a special reunion of Motown alumni on Oct. 21, the night before, that will be part of some packages.
To reserve opening night tickets or inquire about packages or sponsorships, email Motownevents@motownmuseum.org or call the museum at (313) 875-2264.
There are also tentative plans for an opening night talk that Gordy, Robinson and others would do with some of the Motown alumni, where students would be invited to attend.
For those wanting to attend on other nights, “Motown: The Musical” will run for four weeks, starting Oct. 21 (the soft opening) and ending Nov. 16. Tickets go on sale soon; for more information, go to broadwayindetroit.com.
In other Motown museum news, its “Motown.edu” summer camp, a one-week camp for 20 Detroit Public Schools high school students, runs from Aug. 11-15.
The GM Foundation is sponsoring the camp, which means that the 20 students chosen will be on full scholarships. The camp will involve daily workshops at the Mosaic Youth Theatre, technology instruction, a tour of the museum, individual and group showcases, and instruction in Gordy’s Motown philosophy “of entrepreneurship, creativity, personal development and teamwork.”