General Motors Co. said Monday it will offer wireless smartphone charging in the 2015 Cadillac ATS and 2015 Cadillac ATS Coupe to help address growing demand for charging devices in the car and eliminating the need for cords.
GM said the technology will be added to the Cadillac CTS and Escalade SUV at the end of 2014. A GM spokeswoman said 2015 Chevrolet Silverado and GMC Sierra pickups will get the technology soon, while a company spokesman said the technology will be “deployed widely” across the company’s vehicles.
The Detroit automaker said its feature is compatible with Powermat, which allows a phone to sit on a rubberized mat to charge. In the ATS, the wireless charging feature is inside a storage bin behind a motorized instrument panel.
GM worked with Powermat Technologies Ltd., a wireless charging technology company, to create a wireless charger that will work with smartphones that have wireless charging embedded inside the phone or as an option. The automaker’s venture capital arm, GM Ventures, in 2011 said it would invest $5 million into Powermat to help the company’s technological growth and grow its business opportunities globally.
“Our lifestyles have evolved in a more mobile way than ever before and with that comes an even greater need for access to power in those places where we spend the majority of our time,” Powermat CEO Ran Poliakine said in a statement. “Our integration into the Cadillac ATS is only the first step in the evolution of portable power in places that include your car, your coffee house and even your favorite sporting arena.”