The new Volt, seen here in this teaser image, is expected to come out in 2016. (Chevrolet)
Acme— General Motors Co. will unveil the next-generation Chevrolet Volt in January at the 2015 North American International Auto Show in Detroit.
Tim Mahoney, GM’s chief marketing officer for Global Chevrolet, said Thursday the Detroit automaker will continue to manufacture the plug-in hybrid in Michigan. The new Volt will be a 2016 model.
“You’ll see improvements all the way across, from technology to design,” Mahoney told reporters. “Detroit seems like the right place to do that.”
His remarks came on the final day of the Center for Automotive Research’s annual Management Briefing Seminars near Traverse City.
Mahoney did not offer any details on costs, features or fuel economy, although he did say it will “represent good value.” There’s been speculation the new Volt willhave a better range than the 38 miles it now can travel on electric power before a back-up gasoline engine kicks on, and cost less than the current model .
“It’s done exactly what it was intended to do,” Mahoney said of the first-generation vehicle. “It’s the best-selling plug-in hybrid in the U.S.”
But sales — more than 65,000 since it went to market in late 2010 — have not been as strong as the company hoped. Last year, GM sold 23,094 Volts and lowered the price by $5,000 to try to boost sales.
Volt sales through July totaled 10,635, down 8.7 percent compared to the same months a year ago.
In April, the Detroit automaker confirmed plans to invest $449 million in its Detroit-Hamtramck Assembly Plant and Brownstown Township battery assembly facility to build the next-generation plug-in hybrid. Gerald Johnson, who was then GM’s vice president of North American manufacturing, said the new Volt would come out in 2016. Industry analysts expect production to begin in fall 2015.
“Volt continues to do great things for the brand,” Mahoney said. “It’s bringing new faces in.”
The next-gen Volt is one of five new vehicles GM will introduce in 2015. The other four have not been announced.
Separately, the LA Auto Show announced Thursday it expects 25 worldwide debuts at the November show, including vehicles from Acura, Audi, BMW, Chrysler, General Motors, Hyundai, Lexus, Mazda, Mercedes-Benz, Scion, Toyota, Volvo and Volkswagen.
Staff writer Melissa Burden contributed.