Rick Spina of Bloomfield Hills — a member of the General Motors design team — wipes off the bumper of his 1958 Oldsmobile Super 88 at the Northwood Shopping Center in Royal Oak on Wednesday. Design team members displayed their classic cars as a precursor to the Cruise. (Charles V. Tines / The Detroit News)
Detroit’s automakers are bringing out classic cars and their newest vehicles to display as part of the 20th annual Woodward Dream Cruise.
General Motors Co. will feature new vehicles such as the 2015 Chevrolet Colorado pickup and 2015 Chevrolet SS rear-wheel drive sedan in Birmingham.
Chrysler Group LLC, celebrating the 100th anniversary of Dodge, will show off its 2015 Dodge Challenger SRT Hellcat, and other cars new and old.
And for the 50th anniversary of the Mustang, Ford Motor Co. says more than 1,100 are registered for display at Mustang Alley in Ferndale. That’s several hundred more Mustangs than they’ve ever had, J. Paul Brearey, Ford marketing manager of enthusiast events, said in an email.
Ford will display the 2015 Mustang, including a convertible model, on Nine Mile east of Woodward as part of its celebration of 50 years of Mustang. West of Woodward on Nine Mile, cruise-goers on foot can look at Ford’s lineup of vehicles such as the 2015 Expedition, 2015 F-150 pickup and 2015 Edge SUV. Ford says it also will have a display along Woodward near 12 Mile.
Mustang fans also can enter a raffle to win a one-of-a-kind 50th anniversary Mustang: a 2015 Mustang GT convertible including engraving by Ford Chairman Bill Ford and serial number 0001.
The raffle will benefit the National Multiple Sclerosis Society, which is trying to raise $1 million, said Patti Radzik, director of marketing and leadership events for the society’s Michigan chapter. The $70,000 Mustang is being donated by Ford. Tickets are $20 each. The winning ticket will be drawn between 5 and 5:30 p.m. Saturday in Mustang Alley. Tickets will be available to buy Saturday at Mustang Alley. Details are at www.Ford4MS.com.
Chevrolet for the fourth year straight is a presenting sponsor of the Dream Cruise, expected to attract more than 1.5 million people along the 16-mile cruise stretch.
Chevrolet’s performance division will set up shop Thursday through Saturday near Memorial Park in Royal Oak, near the northeast corner of Woodward and 13 Mile. The display area will feature performance vehicles, parts and accessories, plus an Indy car.
In Birmingham, Chevy will feature a display on Saturday at Woodward and Old Woodward. That display features Chevy vehicles featured in “Transformers: Age of Extinction,” plus classics taken from GM’s Heritage Center such as a 1929 Landau and 1971 Cheyenne. Visitors will be able to test OnStar 4G LTE Wi-Fi hotspots from cars.
The automaker also is sponsoring a Camaro Corral at the Pleasant Ridge City Hall, where Camaro Club members on Saturday will showcase more than 150 of the cars.
Chevrolet also is providing six 2014 Silverado Rescue Squad pickups to cruise Woodward on Saturday to help fix classics that stall, overheat or run out of gas. The trucks will carry certified auto technicians from Buff Whelan Chevrolet, Gordon Chevrolet, Les Stanford Chevrolet, Marty Feldman Chevrolet, John Bowman Chevrolet and Suburban Chevrolet. Cruisers also can visit the Fifth Third Bank between 12 Mile and 13 Mile in Royal Oak, and the Vitamin Shoppe in Normandy Plaza in Royal Oak for help.
The squad has traveled Woodward on Dream Cruise Saturday for three years. Last year, the squad helped more than 55 Dream Cruisers and this year a sixth truck was added.
“No one wants to break down or cause ‘The Dream Traffic Jam,’ so Chevrolet Certified Service technicians will be assisting cruisers with minor issues that can be easily remedied,” Chris Brandt, Chevrolet Certified Service advertising manager, said in a statement.
Chrysler will set up shop with more than 70 vehicles on display at Northwood Plaza shopping center, located at the southwest corner of 13 Mile and Woodward in Royal Oak. Expect to see a mix of new Chryslers, Dodge SRTs, Ram trucks and Fiats, plus about 30 classics dating as far back as 1929. Look for historic cars such as a 1929 DeSoto street rod, 1967 GTX Silver Bullet and 1968 Hemi Dart.
On Thursday evening, more than 60 Dodge Vipers will be on display as part the Viper Club Car Show. On Friday night, cruise-goers can check out the Dodge Night Car Show featuring more than 100 Chargers and Challengers.