September 2, 2014 at 12:22 pm

In TV ad, Snyder says he's built 'strong foundation'

Lansing — Gov. Rick Snyder aired his first television ad Tuesday for the final two months of the governor’s race, emphasizing his accountant credentials as key to building a “strong foundation” for Michigan’s recovery.

The Republican says during the 60-second ad that when the “numbers add up,” he can help more people.

Snyder repeats successes he has promoted throughout his re-election bid against Democrat Mark Schauer, the former congressman from Battle Creek. They include eliminating a budget deficit, creating nearly 300,000 private-sector jobs, lowring the state’s unemployment rate and boosting education funding by $1 billion in his almost four years in office.

In a key part of the ad, Snyder acknowledges that some Michiganians are still feeling the effects of a slowly recovering economy. He is dressed more casually than usual — in an uncollared shirt instead of his standard dress shirt — and talks throughout the commercial.

“We’re on the road to recovery for every Michigander,” he says in the ad. “You might not feel it yet, but you will soon.”

The Schauer campaign and Michigan Democratic Party jumped on that part of the ad,saying Snyder isn’t on the side of regular people and accusing him of “lecturing” voters about when they’ll feel a recovery.

Michigan’s unemployment rate in July was 7.7 percent, the latest data available. It is higher than the national rate of 6.2 percent for the same month, but down substantially from the state jobless rate of 11.7 percent when he took office in January 2011.

The commercial comes as recent polls have shown the race tightening. The Democratic Governors Association has run ads promoting Schauer’s candidacy, and Snyder weathered a tea party challenge to the renomination of Lt. Gov. Brian Calley more than a week ago at the state GOP convention in Novi.

In the ad, Gov. Rick Snyder says when the 'numbers add up,' he can help more people.