Auburn Hills — A 65,000-square-foot, three-level venue will feature a high-tech golf simulation experience when it opens later this year.
Topgolf announced Monday that it has broken ground on its first full location in the state of Michigan near Great Lakes Crossing Outlets. The company will invest $12.5 million in the development, according to Auburn Hills officials.
Topgolf venues feature virtual point-scoring golf games, upscale bar food, drinks and music. The games use microchipped balls that score themselves and show players their shot accuracy and distances.
The project, expected to be complete in late 2018, will create 500 full- and part-time jobs at the 16-acre property at the corner of Interstate 75 and Joslyn Road. Topgolf estimates it will see 450,000 visitors during its first full year.
“We are absolutely thrilled to welcome Topgolf, a premier entertainment destination, to Auburn Hills,” Auburn Hills Mayor Kevin McDaniel said in a statement Monday. “Topgolf is the perfect complement to our entertainment district near Great Lakes Crossing Outlets.
“As Michigan’s first location, we are honored they chose Auburn Hills. Our City Council and staff has worked diligently to support this exciting project, and we are looking forward to having them as part of our community.”
There will be 3,000 square feet of private event space for corporate and social gatherings and 102 climate-controlled hitting bays.
This past fall, Topgolf opened a “swing suite” at the MGM Grand in downtown Detroit, featuring three simulators, lounge seating, HDTVs and food and beverage service.
“During the past few months, Detroit has gotten a taste of Topgolf, thanks to the Topgolf Swing Suite inside the MGM Grand in downtown Detroit,” Topgolf Chief Development Officer Chris Callaway said in a statement. “We are excited to expand our investment in the Detroit-Auburn Hills market and create great times for all at our new Topgolf venue.”