Toyota Motor Corp. will unveil an all-new 2016 Tacoma midsize pickup on Monday at the 2015 North American International Auto Show in Detroit. The Japanese automaker — which had 70 percent of all small-truck sales in 2013 — has dominated the segment since U.S. automakers exited the market following the recession. However, General Motors Co. re-entered the segment last year with by resurrecting new models of its Chevrolet Colorado and GMC Canyon midsize pickups.
Toyota allowed photos of its Double-cab Limited Tacoma to be released in advance of the debut.
The design of the midsize pickup looks more aggressive than the current model, with more lines and a bolder "TACOMA" spread across the lower tailgate.
Robert S. Carter, Toyota Motor Sales USA Inc. senior vice president of automotive operations, told The Detroit News in December that consumers should keep three things in mind when thinking about the truck. "Tacoma is more important than the sum of its sales," he said. "It has very dominant imagery: rugged, tough, youthful.
"That's what that truck represents."
Toyota sold just over 155,000 Tacomas in 2014 — down 2.8 percent from the previous year.
Executives say the decline is largely due to supply constraints, which the company is rectifying by adding a third shift to its Tacoma plant in Mexico.
Detroit auto show
Press preview days: January 12 - 13
Industry days: January 14 - 15
Charity preview: January 16; $400, $390 of which is tax deductible.
Public show: Saturday, January 17 - Saturday, January 24: 9 a.m. - 10 p.m; Sunday, January 25: 9 a.m. - 7 p.m
Tickets: Adults: $13 per person, Seniors: $7 (65 and older), Children: $7 (7-12 years old; 6 and under free with a parent or guardian)