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After the North American International Auto Show’s Charity Preview event Friday, several hundred well-dressed revelers kept the party going at the 10th annual Detroit Glamour soirée in Cadillac Square.

Hosted by Dennis Archer, Jr.’s Ignition Media Group, the event was sponsored by BMW and the soon-to-open Detroit Foundation Hotel. Both brands were well-represented with BMW cars available for photo-ops. Models donning firemen hats promoted the boutique hotel, set to open this year at Larned and Washington in the old Detroit Fire Department headquarters.

This year’s Detroit Glamour party was a milestone for Archer, who has grown the bash from a 200-person event at the Caucus Club in the Penobscot Building to the nearly 1000-guest event at Cadillac Square Park, just outside his Central Kitchen + Bar restaurant.

“Los Angeles has the Grammys, the Golden Globes and the Academy Awards,” Archer said last week leading up to the event. “New York has fashion week twice a year. Each of the fabled events include some of the most sought-after parties. Detroit is the automobile capital of the world, home to the North American Auto Show. For ten years Detroit Glamour has become the party everyone looks forward to, whether they attend Charity Preview or not.”

The tented party was decked out with dramatic lighting, complimentary cocktails and strolling hors d'oeuvres. The lighting and vibe was sleeker and more club-y than at Cobo Center’s Charity Preview, which invited the crowd to try to get the dance party going even before D-Nice and Doug E. Fresh took the stage.

Fresh, whose 1986 debut album “Oh, My God!” features the epic hip-hop track “The Show,” was accessible and mingling with the crowd early on in the evening.

Other entertainment featured a fashion show with designs by Detroit is the New Black.

Several of the same head-turning outfits seen at Charity Preview were also spotted at Detroit Glamour, as well as notables like Mayor Mike Duggan and businessmen such as eye ware mogul Richard Golden.

mbaetens@detroitnews.com

(313) 222-2402

Twitter: @melodybaetens

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