Daimler AG bought the mytaxi and RideScout apps as the world’s third-largest maker of luxury cars steps up its expansion into transport services.
The maker of Mercedes-Benz vehicles bought 100 percent of mytaxi’s parent Intelligent Apps GmbH for an undisclosed sum after taking an initial stake in 2012, the Stuttgart, Germany- based company said today in a statement. Daimler also purchased RideScout LLC, which allows users in 69 North American cities to select from a range of transport options.
“Our aim is to make mobility as simple as possible,” Robert Henrich, head of Daimler’s Moovel unit, said in the statement.
The acquisition is part of Chief Executive Officer Dieter Zetsche’s to attract new, younger customers, who are less interested in owning their own car. The German automaker also operates the Car2Go car-sharing service, which offers one-way rentals in two-person smart cars in 26 cities.
Daimler sees mytaxi, which allows users to book licensed taxis via the Smartphone app, as a less contentious alternative to Uber Technologies Inc.’s ride-hailing application, which faces a ban in Germany
“We would like to invite the taxi operators to work in close partnership with Moovel and mytaxi to exploit the potentials and opportunities offered by mobile Internet services,” Henrich said.