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General Motors Co. said Monday it has named James (Jim) Bunnell as U.S. vice president of sales for Cadillac, effective Oct. 1.

Bunnell, 59, who was vice president of Chevrolet and Cadillac Europe sales, will report to Cadillac President Johan de Nysschen. Bunell will oversee sales and service in Cadillac’s largest market, including strategies for sales and customer service.

He will replace Kurt McNeil, GM’s U.S. vice president of sales operations, who had served as interim head of Cadillac’s U.S. sales for the past few months, following the resignation of Bill Peffer. Peffer had served in the role for less than a year.

“The addition of Jim to Cadillac’s leadership team is one of the key steps we are taking to strengthen the focus and alignment of our organization,” de Nysschen said in a statement. “Jim has strong experience leading automotive sales and service organizations, including the crucial partnerships with dealers that are so important to our success.”

Bunnell has worked for GM since 1979 and has worked in finance, manufacturing, product planning and regional sales. In 2007, he was named general manager of Pontiac, Buick and GMC and in 2008 was named general manager of GM’s U.S. sales support group.

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