General Motors Co.’s Cadillac brand has leased more than 34,000 square feet in the Hudson Square neighborhood of New York City to serve as global headquarters for the luxury brand, owners of the building said Thursday.
The space is at 330 Hudson, a 16-story, 467,000-square-foot building, according to Beacon Capital Partners LLC and partners Ivanhoé Cambridge and Callahan Capital Properties. Cadillac is leasing the top two floors of the building, which are wrapped in glass and have 14-foot ceilings.
Cadillac spokesman David Caldwell confirmed the location. He said the space is currently empty and Cadillac plans to begin using the offices in the spring.
“The addition of a headquarters office in New York is a key step in Cadillac’s ongoing global expansion,” Cadillac President Johan de Nysschen said in a statement. “There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise. We look forward to being a good neighbor there, starting in spring of 2015.”
GM’s luxury brand will join tenants in the building including education company Pearson PLC and TripAdvisor LLC. Leasing details including cost were not disclosed, though it is a long-term lease.
“Hudson Square is among New York’s most dynamic neighborhoods in which to live and work,” Brian Robin, senior vice president of asset management for Callahan Capital Properties’ eastern region, said in a statement. “The Cadillac team will enjoy the unique atmosphere and amenities that our tenants experience every day.”
GM has faced some criticism for its decision to open a Cadillac headquarters in New York. But executives for the automaker and de Nysschen say the move only involves about 30 people who work for Cadillac in Southeast Michigan.
Cadillac, in September, confirmed it will move the hub for its brand away from Detroit as it tries to grow globally, attract more younger buyers and establish a fresh identity in the competitive luxury market.
“We want to put a little bit of distance between Cadillac and the rest of the General Motors entity,” de Nysschen told The Detroit News in September.
de Nysschen said then he expected to open the new office in the second quarter of 2015 with about 120 employees; most would be new hires.
Cadillac sales are down 4.6 percent this year through October. The company announced this week that in January it will cut one shift of production at its Lansing Grand River Assembly Plant. The plant builds the Cadillac ATS, ATS Coupe and CTS sedans. Sales of the ATS and CTS have been slow.