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Detroit-based Shinola, a watch and bike maker that hails itself as “Where American is made,” has opened a new retail store in Washington, D.C. It had been working from a temporary location since November 2014. Its permanent home is at 1631 14th Street NW.

The company, which is headquartered and has its flagship location in Detroit, now has nine retail locations, including one in London. Shinola opened its permanent location in the nation’s capital this week with a VIP reception, reported Helena Andrews-Dyer of The Washington Post.

“The 5,000-square-foot corner building was originally home to the Studebaker showroom in the 1920s,” according to a release from Shinola announcing its D.C. location. “The store design will stay as true to the original build as possible, keeping the original black and white travertine floor, moulded ceiling and additional details from the era alongside traditional Shinola fixtures.”

Up next for Shinola is a brick-and-mortar store in Portland, Ore., said a public relations representative who works with the company. Four more stores, including one in Miami, are slated to open by the end of the year.

The event was attended by Reps. John Conyers, D-Detroit, Debbie Dingell, D-Dearborn, Brenda Lawrence, D-Southfield, Senator Debbie Stabenow, D.C. Mayor Muriel Bowser, and White House social secretary Deesha Dyer, among others, including players from the Washington Capitols, the Post reported.

jdickson@detroitnews.com

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