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“Black Friday,” a shoppers’ paradise of retail promotions beginning in the wee hours of the morning the day after Thanksgiving, has morphed into a weeklong shopping binge — longer, for some retailers — that now includes Small Business Saturday and the online grand finale known as Cyber Monday.

Target’s “10 Days of Deals” began Sunday. Amazon is promoting “Black Friday Deals Week” that started at midnight Monday with 7,000 deals running through midnight Black Friday. And many retailers already have unveiled their Black Friday deals, offering discounts if consumers fill their shopping carts online or in stores mid-week.

For the Michigan-based furniture chain Art Van, Black Friday is the biggest shopping day of the year, but bargain hunters could find those all-important discounts starting Wednesday, said Diane Charles, vice president of corporate communications for the Warren-based retailer.

“From September to December is the ‘golden quarter’ for retail. We’re all hunting for business,” Charles said. “We entice our guests with lots of good deals and give them a lot of reasons to buy. … We will have 300 people standing outside of our doors at 6 a.m. Friday.”

Shopping surveys show that consumers plan to hit the stores hard this weekend. The 2015 International Council of Shopping Centers (ICSC) Black Friday Shopping Study shows 71 percent of Americans are planning to make holiday purchases between Thursday and Monday. They are expected to spend an average of $259 at brick-and-mortar retailers, the ICSC found.

As a result, malls will be madness and retailers across Metro Detroit will be stocked and stoked for shoppers. Pam McLennon of Royal Oak’s Scout has a fully merchandised store with modern home decor, high-end bath and beauty products, candles, barware, jewelry and children’s merchandise.

“The whole weekend is fun — everyone’s in a good mood,” said McLennon, who offers in-store specials, snacks and free wrapping. “I’m so grateful for every customer who walks in here. … You have to get to know every one of them. You’re competing with online retail, and they’re always a better deal. So we try to support the people who support us.”

Genise Horsley of The Clothing Cove in downtown Milford said the people who sacrifice a bit of sleep to be the store at 6 a.m. get great deals and more.

“A lot of friendships have evolved from these sales, whether people meet in line or come together to shop,” Horsley said. “Each one comes with the intent of going home with something; 90 percent take home at least one purchase.”

Dick’s Sporting Goods stores across Metro Detroit will be open early to promote $500 gift card giveaways and sales of up to 50 percent off to snag shoppers, said Jason Reynolds, community marketing manager for the sporting goods retailer. Its extended stores hours run from 6 p.m. Thursday to 2 a.m. Friday with a short closure to restock. Stores reopen at 5 a.m. Friday and close at 10 p.m.

“With the weather turning cooler, everyone knows the holidays are on the way,” Reynolds said. “There’s a lot of excitement to get in the stores.”

The Jolly Pumpkin, a brewery and pizzeria in Detroit’s Midtown, expects a big weekend as well. Its neighbor, Third Man Records, Grammy Award-winner Jack White’s record store, is opening Friday and expected to draw huge crowds. General manager Shelby Oberstaedt said the restaurant will be busy, but it also hopes its gift offerings of Detroit-themed T-shirts, glassware and tap handles will sell well.

“Detroit hits home (with shoppers) because the city is making such a big comeback right now,” Oberstaedt said.

Cyber Monday promises to be huge for many retailers.

“We get three times as many orders on Cyber Monday than we did on the Monday before,” said Mark Winkelman, president of Detroit-based Better Made Snack Foods Inc., manufacturer of potato chips, potato sticks and more.

Still, a small handful of retailers are swimming against the Black Friday tide, hoping their decision to opt out will appeal to their particular demographic. REI, the outdoor gear retailer, announced last month it would not only be closed Thanksgiving but on Friday, too , giving employees a paid day off and encouraging them to spend the time outside instead.

Others are promoting Small Business Saturday as an alternative to Black Friday. Not only can customers spend more family time over the holiday, but they also support local stores offering special deals. On downtown Detroit’s Campus Martius, the Build Institute, which offers guidance to startup businesses, is hosting its Build Bazaar, , a pop-up event where vendors can sell their merchandise.

And then there are those who won’t venture out on principle.

Christa Maes, of St. Clair Shores, says she will likely stay home on Black Friday because the shopping holiday doesn’t support her values. “I hate what the day has become,” said Maes, a Mary Kay beauty consultant and mother of two. “People are rude, obnoxious and not thinking about what the true spirit of Christmas is.”

Karen Dybis is a Metro Detroit freelance writer.

Holiday open hours

Retailers

Best Buy: 5 p.m.-1 a.m. Thanksgiving, 8 a.m.-10 p.m. Friday, 9 a.m.-10 p.m. Saturday

Doorbusters: Blu-Ray movies: $9.99; Dell laptops: $299.99; Toshiba 49 inch HDTV: $199.99; save $100-$125 on iPad Air 2

Bon-Ton (includes Carson’s, Younkers and Elder-Beerman): 5 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 6 a.m.-10 p.m. Saturday

Doorbusters: $60 off any men’s or women’s coat costing $100 or more; Relativity leggings $8.97; men’s Isotoner gloves $19.97

Costco: Closed Thanksgiving. 9 a.m.-8:30 p.m. Friday, 9:30 a.m.-7 p.m. Saturday

Doorbusters: $50 off Xbox One console; $20 off Google Chromecast 2-pack; $52 off Sony Blu-Ray player with Wi-Fi

GameStop: Closed Thanksgiving. 5 a.m.-9 p.m. Friday; 10 a.m.-9 p.m. Saturday

Doorbusters: $79.99 Beats by Dre; $50 off all Xbox One bundles; pre-owned games for $6.99-$9.99 each

Home Depot: Closed Thanksgiving, 5 a.m.-10 p.m. Friday; 6 a.m.-10 p.m. Saturday

Doorbusters: Up to 40 percent off major appliances; $99 Husky 200-piece mechanics tool set

JCPenney: 3 p.m.-12 a.m. Thanksgiving; 12 a.m.-9 p.m. Friday; 8 a.m.-10 p.m. Saturday

Doorbusters: Early arrivers have chance to win $500 savings coupon; 25 percent off all Nike shoes and apparel; $19.99 women’s boots (usually retail for $60-90)

Kmart: 6 a.m.-12 a.m. Thanksgiving; 12 a.m-10 p.m. Friday; 8 a.m.-10 p.m. Saturday

Doorbusters: Free goodie bag for first 100 shoppers ages 18 and up; $9.99 Star Wars 20-inch action figures; 50 percent off all holiday string lights

Kohl’s: 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-12 a.m. Friday; 7 a.m.-midnight Saturday

Lowe’s: Closed Thanksgiving; 5 a.m.-10 p.m. Friday; 6 a.m.-10 p.m. Saturday

Doorbusters: GE, 7-foot pre-lit Christmas tree: $179; Sunbeam electric panini maker, $29.99; SentrySafe residential/commercial floor safe, $169

Macy’s: 6 p.m. Thanksgiving-10 p.m. Friday; 7 a.m.-10 p.m. Saturday

Doorbusters: Free glitter tote bag with $95 fragrance purchase; $299 Tribeca queen bed; 70 percent off memory foam pillows and toppers

Marshalls: Closed Thanksgiving. 7 a.m.-9:30 p.m. Friday; 9:30 a.m.-9:30 p.m. Saturday

Menards: Closed Thanksgiving. 6 a.m.-10 p.m. Friday; 6:30 a.m.-10 p.m. Saturday

Michael’s: 4 p.m.-2 a.m. Thanksgiving; 7 a.m.-10 p.m. Friday; 8 a.m.-10 p.m. Saturday

Doorbusters: Interceptor drones $24.99 each; Star Wars shirts $5 each; Michaels exclusive coloring books, $7 each

Nordstrom: Closed Thanksgiving. 9 a.m.-9 p.m. Friday; 10 a.m.-9 p.m. Saturday

Radio Shack: 8 a.m.-noon, 5 p.m.-midnight Thanksgiving; 5 a.m.-9 a.m. Friday, 9 a.m.-9 p.m. Saturday

Doorbusters: Propel micro drone $39.99; Amazon Fire 7-inch tablet bundle $79.99; Ion motor dash cam $179.99

Sam’s Club: Closed Thanksgiving. 7 a.m.-9 p.m. Friday; 7a.m.-9 p.m. Saturday

Doorbusters: Teenage Mutant Ninja Turtles peddle car, $139; Sony PS4 Uncharted bundle; iRobot vacuum-cleaning robot, $259.98

Sears: 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 8 a.m.-9 p.m. Saturday

Doorbusters: Craftsman 230-piece mechanic’s tool set $199.99, or $89.99 for members; 60 percent off winter coats and sleepwear

Target: 6 p.m.-12 a.m. Thanksgiving; 12 a.m.- 11 p.m. Friday; 8 a.m.-11 p.m. Saturday

Doorbusters: 50 percent off Christmas trees, 20 percent off Christmas lights; 20 percent off toys; board games buy 2, get 1 free; up to 25 percent off Dyson vacuum cleaners

T.J.Maxx: Closed Thanksgiving. 7 a.m.-10 p.m. Friday; 7 a.m.-10 p.m. Saturday

Toys ‘R’ Us: 5 p.m.-12 a.m. Thanksgiving; 12 a.m.-11 p.m. Friday; 8 a.m.-11 p.m. Saturday

Doorbusters: Save $150 on black or pink 12-volt Cadillac Escalades; save $70 on Imaginarium 55-piece train set with table; $15 classic board games

Wal-Mart supercenters: Open 24-7, including Thanksgiving

Doorbusters: 40-inch Emerson HDTV $149; Tilting TV wall mount kit $29; RCA 10 Viking Pro Android 2-in-1 with detachable keyboard and track pad, $79

Old Navy: 4 p.m.-12 a.m. Thanksgiving; 12 a.m.-12 a.m. Friday; 7 a.m.-11 p.m. Saturday

Doorbusters: Printed bodysuits for babies, 3-pack: $22; women’s plus-size poet blouse, $11.97; men’s slim fit Oxford shirts, $19.50

Malls

Briarwood Mall (Ann Arbor): Closed Thanksgiving; 7 a.m.-9 p.m. Friday; 8 a.m.-9 p.m. Saturday

Eastland Center (Harper Woods): Closed Thanksgiving; 6 a.m.-9 p.m. Friday; 10 a.m.-9 p.m. Saturday

Fairlane Town Center (Dearborn): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.- 9 p.m. Friday; 9 a.m.-10 p.m. Saturday

Lakeside Mall (Sterling Heights): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 10 a.m.-10 p.m. Saturday

Laurel Park Place (Livonia): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 8 a.m.-10 p.m. Saturday

Macomb Mall (Roseville): Closed Thanksgiving; 6 a.m.-10 p.m. Friday; 9 a.m.-9 p.m. Saturday

The Mall of Monroe (Monroe): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 9 a.m.-10 p.m. Saturday

Oakland Mall (Troy): 6 p.m.-12 a.m. Thanksgiving; 6 a.m.-10 p.m. Friday; 9 a.m.-10 p.m. Saturday

The Mall at Partridge Creek (C linton Township): Closed Thanksgiving. 6 a.m.-10 p.m. Friday; 10 a.m.-10 p.m. Saturday

Somerset Collection (Troy): Closed Thanksgiving. 8 a.m.-9 p.m. Friday; 10 a.m.-9 p.m. Saturday

Southland Center (Taylor): 6 p.m.-12 a.m. Thanksgiving; 9 a.m.-10 p.m. Friday; 9 a.m.-9 p.m. Saturday

Twelve Oaks Mall (Novi): 6 p.m.-2 a.m. Thanksgiving; 7 a.m.-9 p.m. Friday; 10 a.m.-9 p.m. Saturday

Westland Mall (Westland): 6 p.m.-12 a.m. Thanksgiving; 6 a.m.-9 p.m. Friday; 9 a.m.-9 p.m. Saturday

Village of Rochester Hills (Rochester Hills): Closed Thanksgiving; 7 a.m.-9 p.m. Friday; 10 a.m.-9 p.m. Saturday

Outlets

Birch Run Premium Outlets (Birch Run): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 8 a.m.-10 p.m. Saturday

Great Lakes Crossing Outlets (Auburn Hills): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 9 a.m.-10 p.m. Saturday

Tanger Outlets (Howell): 6 p.m.-12 a.m. Thanksgiving; 12 a.m.-10 p.m. Friday; 9 a.m.-10 p.m. Saturday

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