Organizers of the Michigan State Fair announced Wednesday that Fiat Chrysler’s Ram Truck brand will be the new presenting sponsor of the Labor Day weekend event, set for Aug. 31-Sept. 4.
The company will produce the Ram Truck Test Drive Experience to add to the fair’s offerings that include a carnival, arts and agricultural exhibits and livestock. The Detroit News also will be a sponsor this year.
The Michigan State Fair debuted in 1849 and took place at the Michigan State Fairgrounds from 1905 until 2009. It moved in 2012 to the Suburban Collection Showplace in Novi after becoming a private entity. Last year's fair drew 151,000 guests.
Officials of the 420,000-square-foot Suburban Collection Showplace also announced Wednesday a 180,000-square-foot expansion for additional events, expositions, meetings and banquets.
The addition, slated to be completed in 2018, will add a 90,000-square-foot Event Center with 40-foot ceilings, a grand, second-story ballroom, plus four other large ballrooms and several meeting and banquet spaces.
“The facility expansion is a direct response to the success of our annual event schedule, needs of our current clients, as well as inquiries from large events wishing to utilize the venue,” said Suburban Collection Showplace owner Blair Bowman in a news release. “We are confident that this expansion will only enhance the positive economic impact the facility has on a local, regional and state level.”