The sandwich shop offered discounted subs in honor of Customer Appreciation Day


Quicken Loans customer service representative Peter Scott grabs Jimmy John’s for lunch at least once a week. His go-to is the No. 10 Hunter’s Club with 1/4 pound of roast beef.

That wasn’t an option for the store’s $1 sandwiches in honor of Customer Appreciation Day. So he planned to order the No. 2 Big John’s — another roast beef sandwich (with less roast beef) — instead.

“I wanted to take advantage of the deal,” he says, after standing in line for 10 minutes. How long would he wait for that dollar deal that saves him a few bucks? “Probably 45 minutes.”

Scott was one of scores of people standing in a line that snaked around a corner at the Jimmy John’s on Griswold and Congress streets.

Wayne County employees Ingrid McCamey and Lisa Rucker have been lunch buddies the past 16 years. The two waited outside under a large navy and yellow umbrella, sheltered from the light drizzle. “I look for this every year,” McCamey says. “We’ve been coming the past four years.” It’s a “cheap lunch,” Rucker adds.

A few people ahead, Ronya Mallad, 24, was blowing bubbles on the sidewalk with her Quicken co-workers. She wasn’t in line for a sandwich, but came to “burn off some energy” and keep her colleagues entertained. “I thought, why not?” she says. “It’s been that kind of day.”

The customers toting Jimmy John’s paper bags were making Ford Building valet attendants Darrick Dorsey, 54, and Michael Brown, 46, a bit jealous. The average 30-minute wait was too long for them to step away from their jobs. Their plan? Hold out until 2:30 p.m. when the line potentially dies down.

“It’s a good deal,” Brown says. “The average sandwich is like $7,” Dorsey adds. “You could get gas with the other $6.”

Participating stores offered $1 sandwich deal from 11 a.m. to 3 p.m. Thursday. The promotion includes sandwich Nos. 1 through 6 on the menu, the BLT and slims. Only one sandwich per person was allowed, but Jimmy John’s notes on the website that you can “go through the line as many times as you like.”

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