Ben & Jerry’s is always testing the ice cream boundaries with their eye-catching flavors. Remember Schweddy Balls (vanilla ice cream with fudge-covered rum balls)? And you can’t help but look to see what's exactly in Everything But The… (It’s chocolate and vanilla ice cream mixed with peanut butter cups, white chocolate chunks and fudge-covered toffee and almonds.)

The latest concoction, though, will make ice cream lovers do a double take down the beer aisle.

This fall, Ben & Jerry’s and the New Belgium Brewing Company are partnering to produce an ice cream-inspired beer: Chocolate Chip Cookie Dough Ale.

The beer is an effort to raise awareness about climate change, and $50,000 in proceeds will go to the Protect Our Winters — a nonprofit that mobilizes winter sport athletes to fight climate change.

It’s the second year the Colorado-based brewer and Vermont-based ice cream maker are teaming up. Last fall, the partnership resulted in Salted Caramel Brownie Brown Ale (6.3 percent ABV) hitting store shelves.

“The beer in development tastes amazing and we look forward to talking about climate change and climate action,” Jenn Vervier, New Belgium director of sustainability,  wrote in a press release. “With the upcoming election and a new administration, year two is even more important than the first round.”

Jay Curley, Ben & Jerry’s senior global marketing manager, added that the issue of climate change is “still increasingly urgent.”

“Working with New Belgium Brewing and Protect our Winters to be able to impact climate was a highlight of 2015, and so, we’re doing it again,” he wrote.

New Belgium Brewing, known for its Fat Tire Amber Ale, and Ben & Jerry’s are certified B Corporations, which means they’re held to high social and environmental standards. Ben & Jerry’s, in particular, touts itself as a “social justice company.” Besides climate justice, its “issues we care about” page highlights LGBT equality, GMO labeling and fair trade.

If a cookie dough beer further supports social action, we’re willing to try a scoop — er, swig.

(313) 222-2156

@Steph_Steinberg


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