“Detroit Rubber,” the web series that follows the exploits of Royal Oak sneaker boutique Burn Rubber, will kick off its second season at 1 p.m. Monday on WatchLoud.com, the website announced Friday.
Subsequent episodes will debut every Monday at 1 p.m. for the following seven weeks.
The first season of the show debuted in early 2013 and featured cameos from Eminem, Big Sean and more. Collectively, the six episodes racked up nearly 2 million views on YouTube.
First episode seasons ran between 11 and 15 minutes. Season two episodes, which were filmed last year, each run three to five minutes longer, says Roland Coit, a co-owner of Burn Rubber and one of the principals in the series.
“It’s the same kind of antics (as season 1),” Coit said Friday. “It’s showing the evolution of our work and what we’ve been doing over the past year.”
“Detroit Rubber,” which is produced by Eminem’s Shady Films, was at one point slated to air on the Fuse television network. Those talks fell through, Coit says, but he says there are other plans in the works for the continuation of the series.