You may have noticed while while watching WDIV-TV (Channel 4) local news that Carmen Harlan’s, Devin Scillian’s and the other anchor’s surroundings have changed.
The NBC affiliate introduced a new logo and news set last week. The logo is a crisper and cleaner version of the last one. It has the same black, white and red color scheme and reads, “Local 4,” with “Click on Detroit” at the bottom.
Created by WDIV design director Jim Houff, the updated stage has new lighting and cameras plus LED, plasma and projection screens and a contemporary makeover.
It’s not just for looks either. Part of the updates include an 80-inch screen is an interactive touchscreen system and a 17-foot-long high-resolution monitor that will help the anchors accentuate stories.
“We were interested in making the studio a better place for storytelling, so we researched some types of tools that might allow us to present news and information in a more compelling way,” Houff said. “We wanted to better utilize the space we have.”
“We made a decision to go in and basically just remove everything and start from ground zero,” said WDIV’s chief engineer Marcus Williams. He said LED lighting will not only make the downtown Detroit studio more eco-friendly, but it will be cooler for the on-air talent, making them look more natural and comfortable.
“In addition to LED lighting, we have new studio robotic cameras so we’ll have better camera movements, better visuals.”
Visit clickondetroit.com to view a five-and-a-half minute time-lapse video of the new studio being reconstructed.