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Detroit Sports 105.1 has found its new program director.

Dave Shore, currently doing pregame work on Los Angeles Lakers broadcasts, will take over 105.1 on March 23, 105.1's parent company, Greater Media, has announced.

Shore takes over for Jason Dixon, who was program director since the station flipped from adult contemporary in August 2013. Dixon and the station parted ways earlier this month. The station has struggled to take away much of the audience from powerhouse 97.1 The Ticket, though 105.1's ratings among the 25-54 male demographic are decent.

In hiring Shore, 105.1 cited his relationship with the Lakers. 105.1 became the flagship station for the Pistons at the start of the season.

"Dave's experience in overseeing sports radio in major markets like L.A., along with his relationship with the Lakers made him the perfect choice to lead the Detroit Sports 105.1 team," Steve Chessare, vice president and market manager of Greater Media Detroit, said in a statement. "We are absolutely thrilled to have him help us take the station to the next level."

In L.A., Shore was operations manager of ESPN Radio's 710 AM; 105.1 is affiliated with ESPN. He launched North Carolina's 99.9 FM The Fan in 2007, and managed sister stations. Before that, he also was sports director and a host at ESPN Radio's 103.3 in Dallas, where he also did sideline reporting on Mavericks broadcasts.

Like Dixon before his hiring, Shore has no known ties to Michigan.

tpaul@detroitnews.com

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SWhitall@detroitnews.com

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