“Outta’ My Mind on a Monday Moanin’”
The 2017 North American International Auto Show press preview days have started at beautiful Cobo Center. There will be more global media attention than auto shows in Los Angeles, New York and Chicago. Combined!
NAIAS is truly among the leaders in global media coverage, executive attendance and industry-shaping content. We should take pride that our Detroit auto show is the most influential annual automotive event in the world.
It will continue its global dominance if we never take its overall importance for granted. That goes for all of us, whether it’s our decision to go to the Industry Preview Days, the Charity Preview on Friday evening, or during the public days, Jan. 14-22. As long as we give the show the support it deserves, and by the way, that goes for all of the OEM’s and suppliers too, we will remain No. 1.
With the success of the show comes $106 million over the years for local children’s charities. With the overall success of the show comes well over $400 million of additional economic impact for our area.
This year, NAIAS is the premier global stage for industry and government leaders to experience the future of personal mobility, being the first auto show in the world to provide a full overview of the automotive ecosystem under one roof, from the automakers to suppliers to startups. And for the Press and Industry Preview attendees, the first auto show in North America to announce a dedicated exposition for future mobility. It’s called AutoMobili-D, proving it all starts in the D.
I’ll be broadcasting from the preview days through Thursday. Tune in.
Paul W. Smith is host of The Paul W. Smith Show on WJR-AM (760) from 5:30-9 a.m. Monday-Friday.