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Cadillac racing soars as the brand rebuilds

Cadillac racing wins Rolex 24 Hours of Daytona race as brand rebuilds reputation for performance

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Cadillac racing soars as the brand rebuilds

The #10 Wayne Taylor Racing Cadillac DPi.V-R driven Fernando Alonso, Kamui Kobayashi, Jordan Taylor and Renger van der Zande won the Rolex 24 Hours of Daytona. Alonso became only the third F1 driver to win the Formula car crown and the 24.
The #10 Wayne Taylor Racing Cadillac DPi.V-R driven Fernando Alonso, Kamui Kobayashi, Jordan Taylor and Renger van der Zande won the Rolex 24 Hours of Daytona. Alonso became only the third F1 driver to win the Formula car crown and the 24. Cadillac, Cadillac

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The #10 Wayne Taylor Racing Cadillac DPi.V-R driven Fernando Alonso, Kamui Kobayashi, Jordan Taylor and Renger van der Zande won the Rolex 24 Hours of Daytona. Alonso became only the third F1 driver to win the Formula car crown and the 24. Cadillac, Cadillac
The #31 Whelen Engineering Cadillac DPi came in second at the Rolex 24 Hours of Daytona -- one of six Caddy prototypes entered in the race.
The #31 Whelen Engineering Cadillac DPi came in second at the Rolex 24 Hours of Daytona -- one of six Caddy prototypes entered in the race. Cadillac, ©Richard Prince www.rprincephoto.com

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The #31 Whelen Engineering Cadillac DPi came in second at the Rolex 24 Hours of Daytona -- one of six Caddy prototypes entered in the race. Cadillac, ©Richard Prince www.rprincephoto.com
Cadillac chief Steve Carlisle opens Detroit Auto Show week by unveiling the all-new, three-row XT6 SUV. Cadillac has struggled to match German rivals' sales pace in luxury SUVs.
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Cadillac chief Steve Carlisle opens Detroit Auto Show week by unveiling the all-new, three-row XT6 SUV. Cadillac has struggled to match German rivals' sales pace in luxury SUVs. Henry Payne, The Detroit News

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Cadillac chief Steve Carlisle opens Detroit Auto Show week by unveiling the all-new, three-row XT6 SUV. Cadillac has struggled to match German rivals' sales pace in luxury SUVs. Henry Payne, The Detroit News
New and old fins. The 2018 championship-winning Cadillac DPi racer was on display at the 2019 Detroit Auto Show underneath a classic 1959 Caddy convertible.
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New and old fins. The 2018 championship-winning Cadillac DPi racer was on display at the 2019 Detroit Auto Show underneath a classic 1959 Caddy convertible. Henry Payne, The Detroit News

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New and old fins. The 2018 championship-winning Cadillac DPi racer was on display at the 2019 Detroit Auto Show underneath a classic 1959 Caddy convertible. Henry Payne, The Detroit News
Cadillac has been racing since 2004 and committed to the IMSA Weathertech series in 2017 with the Cadillac DPi-V.R prototype. The 2018 championship-winning car was on display at the 2019 Detroit Auto Show Cadillac stand.
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Cadillac has been racing since 2004 and committed to the IMSA Weathertech series in 2017 with the Cadillac DPi-V.R prototype. The 2018 championship-winning car was on display at the 2019 Detroit Auto Show Cadillac stand. Henry Payne, The Detroit News

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Cadillac has been racing since 2004 and committed to the IMSA Weathertech series in 2017 with the Cadillac DPi-V.R prototype. The 2018 championship-winning car was on display at the 2019 Detroit Auto Show Cadillac stand. Henry Payne, The Detroit News
The Cadillac DPi-V.R makes 600 horsepower from its ground-pounding, 6.2-liter V-8 engine. Here it flashes by on the Daytona Speedway straight at the Rolex 24 Hours.
The Cadillac DPi-V.R makes 600 horsepower from its ground-pounding, 6.2-liter V-8 engine. Here it flashes by on the Daytona Speedway straight at the Rolex 24 Hours. Cadillac, ©Richard Prince www.rprincephoto.com

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The Cadillac DPi-V.R makes 600 horsepower from its ground-pounding, 6.2-liter V-8 engine. Here it flashes by on the Daytona Speedway straight at the Rolex 24 Hours. Cadillac, ©Richard Prince www.rprincephoto.com
Cadillac showcased a new BEV-3 electric architecture at the Detroit Auto Show that will unerpin a new genration of Caddy EVs. Caddy follows Tesla, BMW, Volvo, Mercedes, and Jaguar in introducing a a new EV platform.
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Cadillac showcased a new BEV-3 electric architecture at the Detroit Auto Show that will unerpin a new genration of Caddy EVs. Caddy follows Tesla, BMW, Volvo, Mercedes, and Jaguar in introducing a a new EV platform. Henry Payne, The Detroit News

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Cadillac showcased a new BEV-3 electric architecture at the Detroit Auto Show that will unerpin a new genration of Caddy EVs. Caddy follows Tesla, BMW, Volvo, Mercedes, and Jaguar in introducing a a new EV platform. Henry Payne, The Detroit News
The Cadillac DPi-V.R has finsihed 1-2 at the Rolex 24 Hours of Daytona three years running -- becoming the dominant car in a field that includes Nissan, Mazda, and Acura.
The Cadillac DPi-V.R has finsihed 1-2 at the Rolex 24 Hours of Daytona three years running -- becoming the dominant car in a field that includes Nissan, Mazda, and Acura. Richard Prince, Cadillac

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The Cadillac DPi-V.R has finsihed 1-2 at the Rolex 24 Hours of Daytona three years running -- becoming the dominant car in a field that includes Nissan, Mazda, and Acura. Richard Prince, Cadillac
Media mob the Cadillac XT6 at the Detroit Auto Show. The three-row XT6 is the fourth Cadillac SUV entry following the XT4, XT5 and Escalade. The brand has been playing catch-up in the luxury SUV market.
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Media mob the Cadillac XT6 at the Detroit Auto Show. The three-row XT6 is the fourth Cadillac SUV entry following the XT4, XT5 and Escalade. The brand has been playing catch-up in the luxury SUV market. Henry Payne, The Detroit News

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Media mob the Cadillac XT6 at the Detroit Auto Show. The three-row XT6 is the fourth Cadillac SUV entry following the XT4, XT5 and Escalade. The brand has been playing catch-up in the luxury SUV market. Henry Payne, The Detroit News

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    The #10 Wayne Taylor Racing Cadillac DPi.V-R driven Fernando Alonso, Kamui Kobayashi, Jordan Taylor and Renger van der Zande won the Rolex 24 Hours of Daytona. Alonso became only the third F1 driver to win the Formula car crown and the 24.