Just Baked to close most locations

Candice Williams
The Detroit News

Just Baked, a Livonia-based specialty cupcake bakery, announced Monday it will close most of its stores.

"After carefully evaluating our business operations, and how best to move forward as a successful company, we've determined, effective today, to close all of the corporately-run locations," co-founder Pam Turkin said in a statement Monday.

The Just Baked franchise locations in Southgate, Canton, Southfield and Ann Arbor will remain open.

"All customer commitments for event cakes and cupcakes orders will be honored," Turkin said.

"As we hope you can imagine, this was an extremely difficult decision, but ultimately one we feel is right," Turkin continued. "At this very moment, we are working hard on the right recipe for the future growth of Just Baked."

In 2008 Turkin, a marketing executive, started Just Baked from her kitchen after noticing cupcake shops popping up on the coasts. She experimented making gourmet cupcakes, with her children as the testers. Turkin, along with her husband, Todd Turkin, later rented space in the former Burghardt's Bakery in Livonia.

The initial plan was to bake for clients, but the business expanded into a retail business. Shortly after opening their first storefront in December 2008, Turkin said business was "crazy busy."

"I am not exaggerating," Turkin told The Detroit News in March 2009. "I think it's the type of business. The cupcakes are $2. They're unusual. They taste great. I think for $2 you can come in and get a treat. It's a happy place."

Since that time the Turkins expanded the business to 17 locations throughout southeastern Michigan.

In an announcement of the business' plans for national expansion in 2011, the company said its goal was to have 50 stores by the end of 2012 and 200 stores by the end of 2014.

cwilliams@detroitnews.com

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