GenZe begins shipping Ann Arbor-built electric scooters

Michael Wayland
The Detroit News

Electric two-wheeler manufacturer Mahindra GenZe on Tuesday sent its first shipment of scooters produced in Ann Arbor to California.

About 20 of the all-electric GenZe 2.0 scooters arrived Friday in California, where the company is headquartered.

“It’s a culmination of three years of hard work,” said Mahindra GenZe President and CEO Vish Palekar. “It’s exciting. In many ways, this is the first time something like this has been done … not just for the industry, but us too.”

The all-electric scooter isn't like a traditional Vespa that Americans are used to seeing. Besides the instant torque, 30-mile range and 0-30 in less than eight seconds thanks to its electric powertrain, it also features an aluminum frame, 7-inch touchscreen and utilizes a mobile app for information on navigation, charging and other specs.

Sales of the all-electric scooter are currently in California, Portland and Michigan. The company expects to eventually expand sales to the rest of the U.S. and Europe.

Mahindra GenZe, a subsidiary of multibillion India-based Mahindra & Mahindra Limited, opened the Ann Arbor facility in 2014 with hand-built electric bicycles.

Palekar said the company’s 37,000-square-foot facility plans to start at about 3,000 scooters per year. It could expand to 12,000 annually.

GenZe is part of the Mahindra's mission to become a global mobility company and build brand awareness in the U.S.

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