Garden Fresh founder launches online meat biz
The Michigan entrepreneurs who created one of the nation’s top-selling brands of refrigerated salsa have launched a Web-based line of healthy meat entrees.
Clean Planet in Clinton Township was launched online last week on cleanplanetfoods.com by the founder of Garden Fresh Gourmet, Jack Aronson, and other investors. Aronson and others were behind the Garden Fresh line of salsa, hummus, dips and chips that was purchased in June by Campbell Soup Co. for a reported $231 million.
Fitness advocate Peter Nielsen, a national syndicated TV and radio host, is a partner in the Clean Planet venture and is the public face of the new line of refrigerated meats. The variety of cooked beef, chicken and turkey come in 4-ounce to 5-ounce packages, with five servings each. Customers must buy at least six of the packages, which costs more than $100.
“To all our friends throughout the country,” Nielsen declares on the Clean Planet website. “We started making the cleanest, healthiest, most delicious food on the planet.”
Garden Fresh founder Aronson told Crain’s Detroit Business that Clean Planet hopes to generate $8 million in revenue this year. Clean Planet Foods is a subsidiary of Great Fresh Foods LLC, a business founded by Aronson and other investors.