Meijer expands curbside grocery pick-up service

Breana Noble
The Detroit News

More Meijer Inc. shoppers can skip the long grocery store errand and busy checkout lines this summer.

The Grand Rapids-based business is changing the way people shop by introducing Meijer Curbside to its Rochester Hills, Brighton, Fort Gratiot and Lapeer locations in recent weeks, according to a news release. The company said it plans to have the service at 14 locations in southeast Michigan by October and 33 in Michigan, Indiana, Ohio and Illinois of its 228 locations by end of year.

Curbside service varies between $4.95 and $6.95 per order, depending on the store, but Rochester Hills, Brighton and Fort Gratiot are offering it for free through July 31.

Meijer Curbside allows customers to select from more than 80,000 of the most commonly shopped grocery and general merchandise products online. Employees at each location hand select the goods, and customers drive to the store to pick them up at their preferred time between 7 a.m. and 9 p.m. without leaving their vehicle.

“Providing an all-encompassing service that offers grocery, health and beauty and general merchandise items and allows customers to pick up orders in as little as a few hours is a game changer for many of our shoppers,” Michael Ross, Meijer vice president of digital shopping and customer marketing, said in the release.

The program began in Canton and Ann Arbor last year. In the weeks following each launch, the number of orders more than doubled and approximately 80 percent of the customers using the curbside service are repeats. Ross said he expects some locations to grow to 100 orders per day at some locations.

“For us, going grocery shopping is no longer a chore, and we both get to sleep a little later and avoid long checkout lines on Sundays,” Melissa Wolfe, a teacher in Utica who uses the service, said in the release.