Coffee shop to open near new Red Wings arena

Ian Thibodeau
The Detroit News

Redevelopment continues to bubble around the future Little Caesars Arena in the Cass Corridor.

New Order Coffee Roasters — a new company — announced plans Tuesday to open a 2,000-square-foot coffee shop on the main floor of the Crystal Loft Building, about three blocks north of the $627.5 million arena site.

And the Mike Ilitch School of Business slated to open in 2018 just a block south of the shop will put students within crawling distance of the coffee shop.

The new shop will open at 3100 Woodward Ave. this winter. The retail space formerly held the Ye Olde Butcher Shoppe grocery store, which closed in 2014 not long after Whole Foods Market opened in Midtown.

Elizabeth Rose, who opened the Roasting Plant downtown in 2013, is heading up the three-person team New Order. Partners Patrick Seeney and Tyler Martin each bring 16 years of coffee experience.

“The Midtown (and) Brush Park neighborhoods and the Crystal Loft Building in particular provide a tremendous sense of opportunity for us,” Rose said in a news release.

Rose’s new venture, fronting Woodward, fills in another chunk of the 8,100-square-foot space the grocery store vacated. Chicago chefs John Vermiglio and Joe Giacomino are opening their 80-seat restaurant and bar, Grey Ghost Detroit, this summer right around the corner. Their restaurant fronts Watson, the side street that connects Woodward and John R, and effectively links the building to Brush Park.

New Order will brew its coffee by the cup. Customers will choose from different brew methods when they order. Customers will also be able to take home pounds of custom roasts from New Order.

Exact opening dates have yet to be announced.


Twitter: @Ian_Thibodeau