Companies employing data to help optimize workspace
The rise of the open office concept has been met, of late, with predictions of its fall.
Too many distractions, too little personal space and a lack of privacy have hurt happiness and productivity, critics say.
But the open office may not be dead so much as in transition, and it is being shaped by a critical new tool in the design arsenal: data.
Employers, and the design firms they hire, are collecting reams of data about how employees use their workspaces. They’re using seat sensors, infrared cameras, footfall trackers and surveys, while also analyzing email traffic patterns, badge swipes and conference room reservation systems. The information is being used to develop office designs that not only optimize the space but also improve the employee experience.
That’s a change from the process that led to the open office explosion, when employers tore down cubicle walls and axed private offices mostly to keep up with the cool technology firms and save money on square footage, without much consideration of the potential pitfalls for workers, said Elizabeth Dukes, co-founder and chief marketing officer at iOffice, a facilities management software firm.
“There has been a mindset shift from leadership to really focus on the people,” Dukes said.
The people focus has become necessary because technology allows employees to work from anywhere, so offices have to be not only attractive, but also “crave-able,” to get people to come in, said Ed Nolan, managing director of workplace strategy at Chicago-based real estate company JLL.
“Employers want a level of vibrancy and buzz in the environment,” Nolan said. The most sophisticated clients are thinking not just about the space but also the work experience, which entails having reliable technology in the right places, comfortable temperatures and conference rooms available when you need them — basic needs that are often not met, he said.
“It’s amazing how many crimes against productivity there are,” Nolan said.
Gensler’s Chicago office, a pioneer of the open, doorless concept when it moved to the historic Carson Pirie Scott building 12 years ago, is bursting with data as the architecture firm plans a redesign and expansion of its own workspace.
In a messy back room in an unfinished part of the office called the “white space,” where teams with confidential projects sometimes hide away to work, the walls are covered with charts and graphs analyzing foot traffic patterns, meeting room use and employee perceptions, as well as renderings of the future office that was designed with those findings in mind.
The goal for Gensler, whose prominent projects include 1871 and, currently, the old main post office, is to organize teams to be more nimble and create a more interactive experience for clients, including a design lab and virtual reality lounge. But its Loop office also is serving as a laboratory of sorts to test possibilities for clients.
“We are breaking down the silos between the data and the design,” said Todd Heiser, co-creative director of the Chicago office. “There has never been a good way for design to say, ‘This is worth something,’ and now I think we are very close to being able to actually tell you that if you do this with your space, you’re going to see a better outcome.”
At Gensler, employee survey and observation data were combined with data from infrared cameras in meeting rooms that detect occupancy, footfall trackers along corridors that measure traffic, and analyses of Wi-Fi logins, badge-ins at security and email traffic between employees to create a picture of when and how employees were interacting with each other and the various spaces.
As it turns out, the company learned, some of the most beautiful parts of the space were either underused or causing headaches.
Take the exposed brick wall that slices through the center of a sea of white desks, bearing an original logo of the storied department store that occupied the building for more than a century. The data showed it had become a natural gathering place for people who bump into each other on their way to meeting rooms and amenities, a dream result for proponents of open-concept plans hoping to encourage serendipitous encounters — but a nightmare for employees trying to get work done at nearby desks.
“For individual desk spaces it was a real hindrance to satisfaction,” economist Wes LeBlanc, analytics director at Gensler, said as he pointed to a chart with red spots depicting low-satisfaction zones in what he calls the “flyover areas” along the central aisle of the office. In the new design, individual workstations will move away from the brick wall and a “collaboration zone” for quick and impromptu meetings will move in. Doors will be added to huddle rooms, small glass-enclosed nooks that are now partially open, to provide more quiet spaces for heads-down focus work.
Siemens, the German industrial manufacturing conglomerate, five years ago started transitioning many of its U.S. offices to that dynamic environment for teams that are highly mobile, like sales. A quarter of the 37 million square feet of office space it has under management in the Americas has adopted the “New Way of Working” concept, said Michael Kruklinski, head of Region Americas for Siemens Real Estate. The aim is for an desk-to-employee ratio at those offices of 1:1.5.
The company is also piloting infrared sensors in the ceilings at three of its U.S. offices, including one in Chicago, to get a firmer handle on the types spaces people gravitate to. The sensors create a heat map, with 90 percent accuracy, that reveals how many bodies are in an area or room, important for knowing whether a conference room meant for 13 people is hosting a lot of two-person meetings, which could indicate a need for more small meeting rooms.
The data in Chicago revealed that less than two-thirds of employees are in the office at peak times, indicating that there is room to add staff without moving or leasing more space, Kruklinksi said. Also, the sensors found, people gravitated toward high-top tables as well as height-adjustable desks so they can sit or stand.
“You don’t have to make decisions based on anecdotes, we will have six months of data for several sites and will actually make decisions based on this data,” Kruklinksi said. The sensors serve an additional safety purpose, he said, because they reveal what rooms people may be in during an emergency.
The idea of sensors and tracking devices doesn’t sit well with everyone. Firms insist that the data being collected is not attached to specific, named employees — “this is not about how often does Sally go to the bathroom or how many cigarette breaks does Jim take,” Kruklinski said — but the feeling that Big Brother is watching can draw resistance from employees.
Companies have to be transparent and “communicate, communicate, communicate” to employees what they are doing and share results, JLL’s Nolan said.
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