Local and international retailers coming to Detroit's Shinola Hotel

Candice Williams
The Detroit News
The Shinola Hotel will be anchored at the northwest corner of Woodward and Grand River, across the street from what is now the empty Hudson’s block site. Beyond the Woodward buildings, a surface parking lot at Farmer and Grand River will be the site of a new building that will be linked to the Woodward structures through a four-story walkway.

As developers prepare the Shinola Hotel on Woodward for a December opening, four retailers are poised to move into the ground floor of the development or on the surrounding block. 

Incoming retailers named so far are the clothing company Madewell, fragrance brand Le Labo, juice maker Drought and clothing store Good Neighbor. They are among numerous tenants that will occupy space at or near the 130-room hotel at 1400 Woodward.

The retailers, including those that have not yet been named or identified, are being selected to create a unique experience for shoppers, said Jennifer Skiba, vice president of leasing for Bedrock Detroit. 

"For the retail component at the Shinola Hotel and surrounding block, we set out to create an authentic one-of-a-kind experience in Detroit and we wanted to evoke that sense of discovery where curiosity could lead you down an intimate, artistically inspired alley with all kinds of surprises," she said.

"Things you wouldn't find anywhere else in the city or anywhere else in the world. We've used this image of creating this unique shopping district that you might find in Europe where you might have a mix of local and global brands that would match the originality of Shinola Hotel's hospitality concept." 

This is the first hotel for the Detroit-based luxury goods maker. Bedrock Detroit and Shinola broke ground on the project in January 2017. The hotel is anchored at the northwest corner of Woodward and Grand River and includes five buildings — three that are new construction.

The former Meyer Jewelry Building and Singer Building are being rehabilitated for the project. Recent construction includes masonry work on the annex, tile work in the public space and drywall for the hotel's restaurants, according to Bedrock Detroit.

Madewell, a contemporary women's brand, will be open by the time the hotel opens in December, Skiba said. 

"They have a pretty strong footprint nationally, but they're opening less than 10 stores a year," she said. "So it's very exciting that they're coming to Detroit. And they really fit well given today's casual lifestyle. Madewell is an ideal fashion brand for this project."

Le Labo is also expected to be open before the hotel. This will be its first Michigan store.

Drought will move from its location in Chrysler House on Fort Street. The company makes organic, cold-pressed raw juices.

"We feel the relocation of our downtown Detroit shop is an excellent spot to be in the crosshairs of locals as well as visitors to the city," said Julie James, co-founder and CMO of Drought. 

Carli Goltowski, founder of Good Neighbor, said she expects to open her first store by mid-November. The Detroit resident said she plans to carry heritage brands, such as Levi's and Red Wings Shoes as well as local brands including the jewelry company Rebel Nell.

"I’m looking forward to opening and seeing it all come to life," she said. "It's been in my brain the last couple of years. It will be unbelievable being able to see the entire Shinola Hotel annex come to life. It's all new. There will be really good stuff coming. I'm excited to see how it looks and feels and how the city receives it."


Twitter: @CWilliams_DN