Toys R US plans second act under new name

The Associated Press
Richard Barry speaks as Toys"R"Us unveiled its highly anticipated 2014 Holiday Hot Toy List in this September 16, 2014 file photo. Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Inc., is exploring freestanding stores, shops within existing stores as well as e-commerce.

New York – Toys R Us fans in the U.S. will see the iconic brand re-emerge in some form by this holiday season.

Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Inc., is exploring freestanding stores, shops within existing stores as well as e-commerce.

Tru Kids, owned by former investors of Toys R Us, will manage the Toys R Us, Babies R Us and Geoffrey brands.

Toys R Us liquidated its businesses last year in the U.S. as well as several other regions including United Kingdom. Outside the U.S. Toys R Us continues to operate about 800 stores.

Tru Kids, based in Parsippany, New Jersey, will work with licensing partners to open 70 stores this year in Asia, India and Europe.